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Today customers are confronted with an avalanche of “sameness” and tend to buy based on price alone. This seminar establishes the concept of commodity paralysis as one of the most
Today customers are confronted with an avalanche of “sameness” and tend to buy based on price alone. This seminar establishes the concept of commodity paralysis as one of the most serious things we face. The course teaches the concept of differentiation and solving problems for customers and adding real value while avoiding sounding alike. The course introduces the concept of proactive selling peripherals as part of the total solution and differentiating your company. By understanding and addressing the market realities of the 21st century we can increase sales, improve margins, reduce competition, and avoid the negative impact of commodity paralysis.
The Business Development Series
Hosted by Brawn Consulting
This is a monthly training series offered to distributors and integrators that do business with AVPro Edge, each session will cover a topic that has nothing to do with technical product training, it will instead focus on a topic that relates to your business as an audio video professional. The goal of this series is to strengthen the businesses we are aligned with and build stronger industry bonds at the same time.
To host these sessions are none other than Alan and Jonathan Brawn of Brawn Consulting. The Brawns have been a major force in AV for many years winning countless training awards and consulting the biggest brands in our sector. Now you have a chance to gain the brawn wisdom through these specialized online training sessions that will make you a smarter & stronger company.